"Tackle the most complex challenges in buying and selling assets by creating innovative solutions that make ownership exchange simple, fast, transparent, and trustworthy — worldwide."

— HEREDA Core Mission
What You're Actually Buying

You aren't buying a price. You're buying cash flow, customers, employees, reputation, owner dependency — and every risk hiding behind them.

Cash flowCustomersEmployeesProcessesReputationLocationContractsOwner dependencyLeaseEquipmentWorking capitalFuture growthHidden risk

This is where we come in. HEREDA turns qualitative and financial evidence — the statements, the contracts, the things nobody wrote down — into a structured investment / business-quality judgment. A judgment that lets you see the business clearly enough to make the call: acquire it, or walk away. And you won't be making that call alone.

The Evidence

Why deals fall apart

This is what happens when those things stay invisible. Tens of thousands of small businesses go to market in the U.S. every year, and up to 80% never sell — not because the businesses are bad, but because nobody can see what they're really buying until it's too late.

70–80%Of listings never sell
1 in 15Buyers who can close
9 mo.Avg. time to close
No sellability standard existsThere is no common framework to objectively assess whether a business is ready to sell — or a buyer ready to buy.
Unqualified buyers drain deal flowMost inquiries come from buyers with no real capacity. Sellers spend months on conversations that never convert.
Incomplete data kills trust mid-dealMissing financials and undocumented operations destroy buyer confidence. Most deals die in due diligence.
No modeling before commitmentNeither party can stress-test assumptions before signing. Surprises surface late — and deals fall apart.
What actually happens to 100 listings
100 businesses listed
82 receive inquiries
55 reach LOI / due diligence
35 reach contract stage
20–30 close

HEREDA raises qualified deal flow at every stage — fewer unqualified inquiries, better-prepared sellers, and buyers who model before they bid.

Where We're Headed

Built for
what's coming.

The U.S. small business transfer market moves over $2T in attempted deal value every year with no standardized tools behind it. The ownership transfer wave through 2030 multiplies that 9×. HEREDA is being built for that scale — every business in it needs the same judgment.

Current Market
40–60K
businesses go to market each year
$2T+
in annual attempted deal value
6.5M
business owners currently aged 55+
→
Projected · 2030
10M+
ownership transitions projected
$10.4T
in business assets changing hands
4.5M
businesses expected on market at peak
9× current volume
The Team

Who's building this

VT
Vikas Tripathi
Co-Founder
Driving the product vision, go-to-market strategy, and overall company direction at HEREDA. Focused on building the intelligence layer that small business M&A has never had.
LL
Lu Liu
Co-Founder
Overseeing the financial strategy and day-to-day operations that keep HEREDA moving. Ensures capital efficiency, builds operational systems, and bridges the gap between product vision and execution.
Contact

Contact us

See HEREDA scored against a real business, or just tell us what you're working on.

Ask for a Demoadmin@hereda.com